Case Studies

  • Football For Future…

    The Challenge: Establish the largest player-led climate awareness campaign in football history.

    The Strategy: Partnered with star midfielder Sofie Junge Pedersen and Common Goal to spearhead a movement of 44 international players. Their commitment to offsetting travel emissions from the FIFA Women's World Cup 2023 made waves globally.

    The Results: Extensive coverage in major outlets including Sky Sports, The Guardian, Reuters, and The Independent, positioning the campaign as a pivotal force for environmental responsibility in sports.

  • Country Land & Business Association…

    The Challenge: Rally widespread support for a transformative economic plan for rural regions.

    The Strategy: Helped launch the All Party Parliamentary Group on The Rural Powerhouse. Mobilised 50+ organisations to contribute, produced a comprehensive report, and facilitated high-level discussions with then DEFRA Secretary of State, George Eustice.

    The Results: Secured widespread national coverage (The Times, Financial Times, Daily Telegraph) and played a key role in garnering a £110 million government commitment to bolster rural Britain.


  • Lucky Saint…
    The Challenge: Promote a non-alcoholic beer brand during Dry January without a major product launch.

    The Strategy: Executed a strategic media blitz throughout January, featuring targeted announcements to generate consistent, impactful coverage.

    The Results: Secured high-profile placements in The Times, Evening Standard, and TimeOut, ensuring Lucky Saint remained top-of-mind for consumers seeking to moderate their drinking.


  • The PowerHouse Project…

    The Challenge: Drive awareness for of the lack of female coaches in football.

    The Strategy: Partnered with Nike and Football Beyond Borders, executing a multifaceted campaign focused on powerful thought leadership and strategic media placements.

    The Results: Landed major features in high-profile publications including Forbes, The Guardian, and Hypebeast, showcasing PHP's mission to change the landscape of women's sports.

I’ve collaborated with the likes of….